Customers don’t buy time; they buy value. Firms with a better understanding of value will have an enormous competitive advantage in attracting both customers and top talent.
Price is the marketing moment of truth. It’s the number one driver of profitability, more so than cutting costs, increasing efficiency, or even customer acquisition. This session is designed to help firms price on purpose, developing a core competency in this essential skill. Pricing is an art, not a science. But it’s also a skill, meaning the more you do it, the better you will get. As a result, your culture will become obsessed with value, not time spent.
