Registration for 2023 is now open! Please know that many of the details are still being finalized in the weeks/months to come.

From Transactional to Relational — The Subscription Business Model

From Transactional to Relational — The Subscription Business Model

Presentation: From Transactional to Relational—The Subscription Business Model with Ron Baker

The world is moving from products and services to subscriptions, favoring access and transformations over ownership and deliverables. The advantages of a subscription model are many, including – Predictable revenue; not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; the customer relationship is at the center of the firm; not pricing services, but rather transformations, peace of mind, and convenience; and you can predict demand, cash flow, and capacity more effectively.

Learning Objectives

  • Dealing with one-off projects and protecting against scope creep
  • The revenue model question
  • The hierarchy of value
  • New KPIs and accounting to represent the economics of a subscription business
  • The three types of adoption approaches to pivot to subscription

Panel: The Subscription Business Model: Lessons Learned Panel Discussion

Join 90 Minds Members for a panel discussion on the lessons they have learned transitioning to a subscription business model. What were their challenges, successes, failures, and how have their customers reacted to the change? Also, how has it changed the way the relationship and how they do business going forward?

Moderated by Ed Kless and Ron Baker, with plenty of opportunity for Q&A.


Ronald J. Baker

Radio Talk-Show Host
The Soul of Enterprise

Ed Kless

Sr. Director of Partner Development & Strategy